Insights by Jasmina Nevada

Jamie Foxx stepped behind the camera in Brooklyn, New York as Director for Canon's "Project Imaginat10n." Starring Tyrin Turner, a long-time friend and star of cult classic, Menace II Society and Nichole Galicia, from Django Unchained, Jamie was a hands-on director. There were also some great visitors on set – Ron Howard, his mentor on the project, David West from the Pacers and tons of fans including the Sanitation Department that was across the street on the last day of filming. The other celebrity directors for Project Imaginat10n include Eva Longoria, James Murphy, Biz Stone and Georgina Chapman and consumers can now take part in the same creative experience. Filmmakers of all skill levels can select from the same pool of 91 winning photos to showcase their creativity and storytelling abilities by taking a seat in the director’s chair.  The public and of course those with filmmaking aspirations are invited to submit 10 of their most storytelling photos th...

Eva Longoria just directed and starred in her short film, “Out of the Blue” as part of Canon’s “Project Imaginat10n” – a user generated photo contest run by Ron Howard where celebrity directors, including Eva, Jamie Foxx, Biz Stone (Twitter co-founder), Georgina Chapman (designer and co-founder of Marchesa) and James Murphy (founder of LCD Soundsystem) are directing short films inspired by consumer photos. Eva Longoria partnered with Canon and Ron Howard to direct this film. “Out of the Blue” is the story of a tough, sexy woman fighting her way through a series of unique physical challenges to stop a mad man. The female character’s mission takes a surprising turn that leaves us wondering if it was all just a game. The film co-stars Amaurey Nolasco (Prison Break) and will premiere at Canon’s “Project Imaginat10n” Film Festival in Fall 2013. The inspiration for the film was based on 10 user generated photographs, which literally outline the principles and good execution ...